Use data to

Bear IQ allows me to analyze my audiences and see where the gaps are when comparing against previous years and the association’s goals. It’s important for me every year to go into my budget conversations and say based on these data points, it’s worth investing more in this marketing strategy or shifting expenses to another channel. Bear IQ sits at the center of that discussion.

Justifying the expense of Bear IQ is easy for us. The number of additional attendees we’ve seen register and see in the marketplace has really helped us. We’ve been able to bring in the additional revenue for our events that well covers the cost of Bear IQ.

Impressive, user-friendly, and unbelievably easy to implement. Literally, all it took was two emails to our registration and exhibit sales platform vendors and the Bear Analytics team did the rest. Bear IQ is a powerful analytics platform and a necessary component of your tech stack, if you want to compete in the world of events.

Bear IQ delivered for us. Our show attendance continues to grow and being able to easily monitor audience segments, understand where we needed to focus our efforts, quickly pull prospect lists and collaborate with our marketing colleagues on what the data was telling us during our show cycle, allowed us to work smarter, be nimbler and ultimately, more successful. It was a game-changer for us, and I can’t imagine marketing a show without it.

What has been the most impressive piece of it, is how collaborative they are. The Bear team is very thoughtful when they sit down and listen and ask really great questions that make us feel more thoughtful. They really make it feel like a partnership – not a vendor/client engagement – you feel like you’re all part of the same team.

We use analytics to feed intelligence to both our internal team and external partners. By using Bear IQ we are able to inform our marketing like never before and we have been beating our attendance goals because of it!

Our team needs clean, reliable and fast data to drive decision making for our events. We usually have Bear IQ up in meetings to support our plans in real-time and get the entire staff to galvanize around our goals and near-term targets.

Working with Bear Analytics allowed us to consolidate data from multiple systems to gain a clear picture of our sales and attendance data. We were able to use this information immediately after accessing our Bear IQ dashboards to create actionable marketing plans to target new sales and bring in new attendees. Now, in year two, we are actively working to refine our data to offer even more insights to improve targeting and continue to grow our event.