RE+ Events Increase Audience and Overcomes Challenges with Bear IQ

RE+ Events, under the leadership of Danielle Danko, Senior Director of Marketing, successfully grew their flagship event, RE+, by over 20% for two consecutive years. Despite facing challenges such as a growing portfolio of events, a challenging economic climate, and lower lead generation due to the pandemic, RE+ Events managed to achieve remarkable growth. This success was made possible by leveraging Bear IQ, allowing the team to turn data into actionable insights and execute marketing strategies more efficiently.

RE+ Events faced various challenges, including managing a growing portfolio of events, navigating a challenging economic climate, and dealing with the repercussions of two pandemic-stricken years. These factors resulted in reduced top-of-the-funnel lead generation, posing a significant obstacle to the event's growth. Furthermore, the team needed to seize market opportunities while competing with new entrants benefiting from government subsidies. To overcome these challenges, the marketing team at RE+ Events adopted Bear IQ.

By utilizing Bear IQ, the RE+ Events marketing team transformed their approach to event marketing. The platform offered powerful data analytics capabilities, enabling the team to gain valuable insights into their target audience and market trends. This in-depth understanding allowed for the development of highly targeted and personalized marketing campaigns, resulting in increased lead generation and audience growth. The team's data-centric approach and agile execution strategies, driven by Bear IQ, positioned them as one of the industry's most savvy marketing teams.

RE+ Events, led by Danielle Danko and her team, successfully utilized Bear IQ to overcome various challenges and drive substantial growth for their flagship event. By leveraging the platform's data analytics capabilities, RE+ Events was able to gain valuable insights, improve lead generation, and execute highly targeted marketing campaigns. This case study highlights the value of Bear IQ for event professionals looking to increase their ROI by leveraging data and enhancing marketing strategies.

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