Grow Your Event Audience: An Expert Discussion with Denise Miller NAHB

Panelists

Denise Miller, Joe Colangelo and Eric Misic

Description

Denise Miller, VP, Event, Product & Brand Marketing at NAHB, is sharing her team’s journey to growth and returning to a very successful IBS show in 2022.

Main takeaways:

1. Prepare to be as agile as possible when marketing your event
2. Commit to messaging that works and drop campaigns that don’t!
3. You can use data to drive attendance, and to maintain exhibitor committed revenue

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