Audience Hacking: An Expert Discussion with Paul Kissin (NCA)

Webinar recording from April 27, 2022

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Panelists

Joe Colangelo, Eric Misic, and Paul Kissin (NCA)

Description

Join us for an engaging interview with the National Confectioners Association’s Paul Kissin whose team is responsible for marketing one of the most fun shows on the planet – the Sweets & Snacks Expo. Paul will walk us through their 2021 campaign plans – yes, they had a super successful show in 2021 – and their game plan for growing SSE in 2022. Oh, and they're doing it with a team of 5.

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Main takeaways:

• Strategy for using your data to speed up the registration conversion user experience
• Tactics for exhibitor success by hyper-targeting buyers by buyer persona
• Engineering audience composition when your show’s rotation changes

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Want to get started with  benchmarking for your event? Schedule a free consultation with our team.

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